Lingerie emerges as a promising export item

Clothing exporters are gradually turning to underwear for women while they're looking to increase their revenue by shipping more value-added items.

Even five years ago, lingerie exports could not reach $ 100 million, but today's revenues easily exceed $ 700 million, according to industry insiders.

Local manufacturers are investing more and more in this segment to take a $ 40 billion share of the global market, they said.

Nearly 15 garment factories have started producing value-added items over the past 3/4 years, according to Momin Mondol, managing director of Mondol Group, which exports lingerie items to the company's clothing industry. worth $ 20 million a year

H & M, Kmart, Debenhams, O. Stin, Celio, Auchan, Next, Primark, Jules and Walmart are the leading buyers of lingerie in Bangladesh.

"In January 2014, when we started production in our factory, we exported less than 70,000 pieces of lingerie every month," said Eleash Mridha, general manager of Chorka Textile, one of the company's subsidiaries. Pran Group. ]

But the monthly shipments of the company rise to 4.5 million pieces, accounting for $ 7 million.

Chorka employs 5,500 workers and plans to double the workforce, with orders steadily increasing each year.

Mr.idha went on to point out the shortage of qualified local labor because of which lingerie manufacturers have to hire technicians from China, Sri Lanka and the Philippines.

MA Jabbar, managing director of DBL Group, which exports clothing products worth nearly $ 500 million a year, announced that he would invest $ 200 million in Habiganj primarily to manufacture lingerie and sportswear from 2019.

"We are moving very aggressively towards this direction," he said.

Europe accounts for $ 11.67 billion of the total lingerie market and North America $ 7.93 billion.

Together they account for a combined 66.3% share of the global total, according to a recent report from Research and Markets, a global market research firm.

The percentage share held by Asia is 20.4%, and the combined share of South America and the rest of the world is 13.3%.

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